1. Birth
Victoria’s Secret was born on June 12, 1977 with its first store in Palo Alto, California.
The starting capital was 80 thousand dollars, but after just one year, Victoria’s Secret had earned half a million.
Founder of Victoria’s Secret – Roy Raymond.
2. Catalog
Catalog is an indispensable part for a fashion brand like Victoria’s Secret.
Images from the 1977 catalog.
Over time, the appearance of the catalog has changed a lot.
Unfortunately, Victoria’s Secret recently announced that it is preparing to `discontinue` part of this tradition.
Supermodel Candice Swanepoel in the Victoria’s Secret catalog
3. Transfer
Raymond is the one with the million dollar idea but unfortunately he is not the one who makes Victoria’s Secret successful.
The initial marketing campaign was a mistake for Victoria’s Secret, causing the company to face the risk of bankruptcy.
Leslie Wexner – The person who made great contributions to the success of Victoria’s Secret.
4. Victoria’s Secret Fashion Show
Fashion shows are always a part of brands’ product promotion campaigns, but perhaps no name has been as successful in this area as Victoria’s Secret.
The first catwalk was placed at the Plaza Hotel, New York in August 1995 on a fairly small scale, but it was enough to create a widespread effect among fashion enthusiasts.
The difference between the first show and the modern show.
1999 was the year the show was broadcast on the internet, resulting in more than 2 million views.
Victoria’s Secret Fashion Show 2016 will take place for the first time in the fashion capital of Paris, France.
5. The appearance of angels
Victoria’s Secret started casting famous models for its marketing campaign in the early 1990s. Stephanie Seymour, Karen Mulder, Yasmeen Ghauri, Jill Goodacre,… are factors that make people pay more attention to the brand.
In 1997, the Angels product line was launched to the public, along with a series of advertisements with the appearance of Karen Mulder, Daniela Peštová, Stephanie Seymour,… and long-legged Tyra Banks.
Not only a fashion brand, Victoria’s Secret is now also mentioned as a representative of models.
6. Fantasy Bra
Fantasy Bra is the noun that refers to million-dollar outfits from Victoria’s Secret.
Claudia Schiffer on the banner wearing the first Fantasy Bra.
These shirts are often created by jewelry designers using precious stones and diamonds.
Claudia Schiffer is the first supermodel to wear a $1 million shirt called the Million Dollar Miracle Bra.
The shirt is worth $15 million.
To date, the $15 million Red Hot Fantasy outfit worn by supermodel Gisele Bundchen in 2000 still holds the record as the most expensive outfit in history.
This year, Jasmine Tookes is the next girl to wear the Fantasy Bra.
Jasmine Tookes next to Bright Night shirt.
—
see more
Visit the Instagrams of 14 Victoria’s Secret models
5 things to know about Victoria’s Secret Fashion Show 2016
10 new generation Victoria’s Secret angel faces