The collection is the result of collaboration between Robins and designer Adrian Anh Tuan, including T-shirt models inspired by the traditional brocade weaving techniques of the people of K’Long and B’No villages in Lam Dong province.
The Highland Beauty charity collection is sold exclusively at two Robins shopping centers in Ho Chi Minh City and Hanoi.
Profits from the sale of the collection will be given back to the villagers.
Within the framework of the event, unique brocade products of the village people were also introduced and promoted more widely.
The collection includes 10 youthful-style t-shirts, suitable for both men and women, designed based on a combination of traditional values of brocade motifs and contemporary fashion styles.
The collection introduction event with performances by top models took place at Robins Shopping Center, Crescent Mall, Ho Chi Minh City.
Designed by designer Adrian Anh Tuan, founder of fashion brand Valenciani and judge of Vietnam’s Next Top Model 2015, the collection of 10 T-shirt models honors the traditional brocade weaving techniques of K village people.
Adrian Anh Tuan, along with his colleagues and representatives of Central Group – the group that owns Robins Shopping Center – previously made a trip to craft villages and production zones in Lam Dong province to learn more.
“Plateau beauty” is produced with the main material being hand-woven brocade fabric.
To further demonstrate the efforts to preserve and promote the traditional cultural values of the Vietnamese people, Robins shopping center also gives the people of K’Long and B’No villages private areas.
Customers coming to Robins will have the opportunity to visit a variety of brocade products at an international-class shopping center.
“Central Group is committed to sustainable development – we not only provide financial support to villagers, but also create new ways to promote social values.
Information about Robins shopping center:
Robins Shopping Center (a brand of Robinson Department Store from Thailand) is the first shopping center in Vietnam of Central Group – Thailand’s leading retailer.
Products at Robins can be divided into main groups: Fashionable clothing & shoes for men, women and children, modern household appliances, cosmetics & perfumes, suitcases & bags and sports stores
Currently, Robins shopping center is present in Hanoi and Ho Chi Minh, located at Floor B1, Royal City, 72A Nguyen Trai, Thanh Xuan, Hanoi and Crescent Mall Shopping Center, District 7, Ho City
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