10 new foundation types with a philosophy that focuses on natural beauty

New foundation trend with soft, smooth texture, light-reflecting ability and hydrating plumpness.

1. The History of Whoo

The Imperial Oriental Medicine product line applies royal jewel ingredients and esoteric cosmetic methods, recreating the beauty and elegance of the ancient queen.

2. NARS Natural Radiant Longwear Foundation

The first foundation line that lasts up to 16 hours for maximum radiance.

3. Sulwhasoo

Perfecting Cushion EX delivers flawless coverage with Sulwhasoo’s Slim Fit High Coverage formula and skin-nourishing technology that unlocks the moisturizing properties of Schizophyllum mushroom extract.

4. Laneige

Your skin will be instantly bright, smooth and radiant thanks to BB Cushion Whitening powder with a double whitening effect.

5. Dior

Dior Prestige La Crème de Teint foundation combines the remarkable regenerating power of Granville rose with proven makeup technology for a fresh, plump and smooth foundation.

Trends and Inspiration

9 brands own a treasure trove of good foundations with more than 40 shades

6. O HUI

Ohui Second Skin Foundation SPF 35/PA++ is a new thin and smooth sunscreen concealer with Second SkinTM formula that is thin and light when applied, with high coverage and adhesion, even on uneven skin surfaces and large pores.

7. SU:M37˚

The color retention ability of Air RisingTF Stay Fit Foundation is extremely durable, providing perfect coverage all day long.

8. Clé de Peau Beauté

The Foundation is the most luxurious foundation today, a symbol of diamond-clear beauty, bringing a new level to the beauty of the skin.

9. Chanel

Le Teint Ultra Fluide foundation provides the ability to maintain a durable foundation color from morning to night despite its light, naturally clear texture, bringing a comfortable feeling to the skin.

10. Shiseido

Possessing unique technology, Synchro Skin Glow Luminizing Fluid Foundation smart foundation has the ability to maintain skin moisture for a perfect, healthy-looking foundation all day long.

See more:

20 good foundations that both conceal and moisturize the skin (Part 1)

6 types of BB Cream foundation for a `flawless` foundation

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